Focus keyword in the title
The title is the strongest signal of what a page is about, and it is the blue link people click. Use the words your reader would type, near the start.
Enter your focus keyword, title and meta description. The checker runs the same five checks as Publisha's editor and shows how your post could look in Google's results, so you can fix the basics in a minute.
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GST registration for freelancers: who needs it and how to ...
Do freelancers in India need GST registration? Learn the turnover limit, the documents you need and how to apply online, step by step.
Search engines may show a different title or snippet. This is how yours looks when they use it.
The same checks as Publisha's editor.
None of these will rank a weak article. Together they make sure a good one is understood, by the reader skimming the results and by the search engine reading the page.
The title is the strongest signal of what a page is about, and it is the blue link people click. Use the words your reader would type, near the start.
Someone who clicked wants to know in seconds that they are in the right place. Say it in the first 100 words, then get on with answering.
Subheadings are the outline search engines read. One that uses your keyword, or a natural variation, confirms the page covers the topic properly.
Very few people read a web page top to bottom. Headings let them find the part they came for, and a page that is easy to scan holds readers longer.
The summary under your link is often what decides the click. Between 51 and 155 characters, it has room to answer and still fits in the result.
See your title and description the way a searcher would, trimmed where a long one gets cut and with the keyword in bold, before anyone else does.
Handled for you
The checks cover what only you can write. Publish on Publisha and the technical side is already done, on every article and every author page.
Each story gets a readable URL built from its title. Edit it before you publish; the editor warns you if a change would break links people have already shared.
New stories join the sitemap search engines read, usually within ten minutes of going live, along with author and topic pages.
Every story carries structured data with its headline, author, dates and cover, in the format Google reads for article results.
Each page names its own canonical URL, so a link with tracking codes on it never competes with the original.
Share a story on WhatsApp, LinkedIn or X and it shows its title, summary and cover image, not a bare link.
Articles are rendered on the server, so the full text is in the page a crawler downloads, with no script to run first.
Your profile carries Person structured data with your topics and social links, which helps search engines connect your name with your writing.
Topics and series link related stories to each other, so readers and crawlers move from one good article to the next.
The checklist
Use this before you publish anything. It takes ten minutes, and the checker above covers half of it.
Pick the phrase a reader would type to find your article. Specific beats broad: “gst registration for freelancers” is a question you can answer completely, while “gst” is a topic nobody could cover in one post.
Type your idea into Google and look at the suggestions that drop down, and at the “People also ask” questions. They show you how real people phrase the question.
Put the keyword near the start and keep the title under about 60 characters, so it isn't cut off in results. Promise exactly what the article delivers. A title that oversells gets the click and loses the reader.
In 51 to 155 characters, say what the reader will get and why your page is worth opening. Google sometimes writes its own snippet from your page instead, but a good description is the one it uses most often.
Use the keyword in the first 100 words and answer the main question in the first few paragraphs. Detail can follow. Readers who get what they came for stay to read the rest.
Write subheadings that would make sense on their own, as questions or steps. Someone skimming only your headings should understand what the article covers.
Link to your other articles where they genuinely help, and add the story to a series when it is one part of a bigger subject. Internal links help readers go deeper and help search engines find your other pages.
A cover image is used in link previews and in the article's structured data. Then check your readability score: shorter sentences and plainer words keep more people reading.
Tax limits, prices and rules change. Update the article at the same address rather than writing a new one, so the links and history it has built up stay with it. Publisha keeps the original publish date and records when you updated it.
In the editor
In Publisha's editor the same checks run while you write. Type your focus keyword once and each check turns green as you get it right, next to your readability score and your AI score.
Straight talk
Passing every check doesn't put an article on the first page. Rankings depend on how well a page answers the question compared with every other page that tries to, on how much people trust the site and the writer, and on links from elsewhere. No tool controls those.
Google's own guidance says it rewards helpful, reliable content written for people. Repeating a keyword over and over, known as keyword stuffing, is listed in its spam policies and does more harm than good. Use the checks to get the basics right, then spend your time on the part that matters most: an article that answers the question better than anything else out there.
How it works
Type the phrase you want the post to be found for.
Paste the title and the summary you plan to use in search results.
Paste your subheadings, one per line, and the first paragraph of the post.
Each failed check says what to change. Edit the text and the result updates as you type.
Read your result the way a searcher would. If the title or description is cut off, shorten it.
Questions
An on-page SEO checker looks at the parts of a page you control, such as the title, meta description, headings and where your keyword appears, and tells you what to fix. This one runs the five checks from Publisha's editor and shows a preview of your search result.
Keep exploring
Write in Publisha's editor and the checklist, readability score and AI score run beside your draft. The sitemap, structured data and share previews are handled for you.
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