WordPress website development in India costs from Rs 25,000 ($300) for a basic template site to Rs 10 lakh ($12,000) or more for a custom enterprise platform. Most small and mid-size businesses land between Rs 60,000 and Rs 2 lakh ($720 to $2,400) for a custom-designed, mobile-ready site with basic SEO. WordPress runs roughly 43% of websites worldwide, and teams like Zethic, AI and Digital Solutions partner, still recommend it for most businesses because it has the lowest total cost of ownership for a growing CMS-backed site.
Cost by scope
Basic (template, 5 to 10 pages): Rs 25,000 to 60,000, 1 to 2 weeks
Mid-range (custom design, 10 to 20 pages): Rs 60,000 to 2,00,000, 3 to 6 weeks
Larger (custom theme, integrations, multilingual): Rs 2,00,000 to 5,00,000, 6 to 12 weeks
Enterprise (multisite, high traffic): Rs 5,00,000 to 10,00,000+, 12 to 24 weeks
Most businesses fit the first two tiers.
What WooCommerce adds
WooCommerce is a plugin on top of WordPress, so its cost adds to the site cost. A store of up to 50 products runs Rs 1,00,000 to 2,00,000, with payment gateway, shipping and GST invoices. A store of 50 to 500 products runs Rs 2,00,000 to 5,00,000, and 500+ products or B2B stores start at Rs 5,00,000. At that scale, the overall ecommerce development service plan often matters more than the WooCommerce build itself. Stores also cost more to host, and past roughly 100 products, managed hosting beats shared.
Costs after launch
The build is one payment, and the rest keep coming:
Hosting: Rs 2,000 to 15,000 a month.
Domain: Rs 800 to 2,500 a year.
Paid plugins and themes: Rs 5,000 to 20,000 a year.
Maintenance: Rs 2,000 to 5,000 a month for updates and uptime checks, or Rs 12,000 to 30,000 for full support.
Copywriting: Rs 20,000 to 60,000, rarely in the quote.
Security matters, since about 97% of WordPress vulnerabilities come from plugins and themes. A well-kept Rs 80,000 site beats a neglected Rs 3,00,000 one.
What pushes the price up
Custom design adds Rs 30,000 to 80,000 over a customised paid theme.
Integrations such as Zoho, HubSpot or booking systems.
Multilingual setup adds 20 to 40%.
Performance and security hardening: Rs 15,000 to 50,000.
Why freelancer quotes look cheaper
Freelancers quote Rs 15,000 to 70,000, but the gap comes from what is left out: original design, copywriting, real SEO and post-launch support. Those costs return later. A freelancer suits a one-off landing page. For a site built to generate leads, the agency premium is usually smaller than the cost of rebuilding a thin first site.
When to skip WordPress
Choose custom development (React, Node, Laravel) when traffic passes 100,000 monthly sessions, application logic outgrows any plugin combination, or the product needs bespoke functionality. Otherwise WordPress stays more cost-effective.
Read the full article: WordPress Website Development Cost in India (2026)
