SEO, PPC or Social Media? Find Your Digital Marketing Track
Before choosing a digital marketing course, try these three quick exercises using the same local business.
SEO: Write down three searches a potential customer might make. Check the results and outline a webpage that answers one of those searches.
PPC: Draft two ads for the same service, each with a different selling point. Decide how you’d measure which ad brings in more qualified enquiries.
Organic social media: Plan a tutorial, a carousel and a behind-the-scenes video. Pick a metric for each post. For example, track saves to see whether people want to revisit the tutorial.
Which exercise made you want to keep going? If you’re ready to explore that track, compare the course content and projects in aFactor’s digital marketing programs.
